I'm Jeff. I build AI-powered systems, automation workflows, and digital tools that fit your business like they were made for it. Because they were.
Most software gets built for everyone, which means it works for no one. I build for one. One business. One workflow. One problem at a time. Custom solutions that move with you, not against you.
Products built for no one but us. No client brief. No scope doc. Just an idea, a blank editor, and the stubbornness to ship it. This is where the creative genius lives.
Let Gary eat your spam.
An inbox that cleans itself. Snailmail scans your Gmail, flags unwanted newsletters, and lets Gary the snail quietly unsubscribe and clear the clutter in the background. Secure OAuth, full audit trail, zero manual labor.
Brand, site, and a custom client dashboard that pipes directly into HubSpot. Keeley updates listings and lifestyle content from a single source of truth, then it autopopulates into every client's personal Live Better dashboard. One CRM, one brand, zero copy-paste.
Five years in, still shipping. A category-defining lifestyle brand built on the joie de vivre of mahjong. Custom tile systems, vanity cases, mats, apparel, and seasonal product lines. Original artwork and a color explosion that turned a 1,000-year-old game into the modern tabletop object of desire.
Custom AI workflows, business automation systems, and digital infrastructure. Small businesses get the leverage bigger agencies never bothered to build for them.
Purpose-built AI tools for specific business workflows. From content engines to client intake systems, every agent is designed around how YOU work.
End-to-end automation systems that handle the work you shouldn't be doing. Lead capture, scheduling, follow-ups, fulfillment - all running on autopilot.
Modern web experiences and product sites built from scratch. No templates. No page builders. Just clean code shaped to fit your brand.
Not sure where AI fits into your business? I help small business owners cut through the noise and figure out what's worth building, and what's not.
Before automation. Before AI. Design. Five years of brand identity, web design, and creative direction across industries. The foundation that makes everything I build today look and feel right. Click any card to go deeper.
Creative Direction
+
Code of Business Conduct, internal comms, brand illustration
Lookbook + Art Direction
+
2021 Lookbook, creative direction, editorial design
Event + Campaign
+
Save the Date, sales sheet, raffle collateral, event branding
Identity
+
Logo system, brand identity, packaging direction
I spent five years building brands. Logos, websites, identity systems for companies across industries. Then AI changed what was possible, and I leaned all the way in.
Now I build custom automation systems and AI tools for small businesses. The kind of bespoke software that used to require a team of engineers and a six-figure budget. I deliver it solo, on a timeline that actually makes sense.
JMPSHFT Co. (or just J Co. if you're in a hurry) is the umbrella for everything I do. Design work. Custom builds. Consulting. Side projects. If it's something I made, it lives here.
Based in Dallas. Working with founders and small teams who want something built specifically for them. Not a template. The real thing.